Importance of Packaging Design in 2022

We’ve been through a lot in recent years, *cough cough* Covid. These trying times have made us realize the significance that e-commerce plays in our lives. In using e-commerce, however, we don’t get the experience of direct shopping, eliminating the exposure of the branding atmosphere. This has led businesses to find ways to improve, including their product branding or packaging. The packaging design trends of 2022 will bring huge changes to people’s lifestyles, business plans, and feelings about a brand. These trends will also make brands reconsider their positioning and fundamental values.

Now let’s discuss the upcoming design trends of 2022, which creates a new evolution in the market:

1. Minimalist Packaging:

Compared to the nostalgic forms, minimal designs are a relief for our eyes. Simple designs can be seen as a safe approach, but there are different reasons to go for a minimalist approach. Reducing your product’s packaging to its essential elements can give your brand an edge. Letting your product speak for itself can give your target audience a lasting and prominent impression of your brand. Minimal packaging can make your brand stand out in the market. The goal of minimalism is to only include the essential parts of your brand in the design.

2. Localised Illustration:

Illustrations are an essential element of packaging design; they can help render the visual concept of your brand. Localized illustrations have a significant impact in getting customers’ attention. Buyers focus on products that can create a connection between the quality of the packaging and the quality of the product. These illustrations can be based on the history of the brand or even the process that is used to create your product. If you do it right, these illustrations have the potential to stand out in the market.

3. Interactive Packaging Materials:

Technology is always changing and modern technology like QR codes are an emerging format in the packaging design industry. QR codes allow a customer to scan the image through their photos application on most smartphones, this will direct them to a link where they can find more information about your product, or just about anything you think would make your brand stand out. There is also the option of using NFC (Near-Field Communication) and RFID (Radio Frequency Identification). These can allow you to send information just by having the consumers’ phone near the product. Using these modern techniques can allow you to reach your customers before they even open your packaging. By using these modern technological design choices you can make your packaging stand out in this upcoming year.

4. Earthy and Neutral Colour Shades:

Earthy and neutral shades are especially suited for elegant designs. This upcoming year’s designs will have shades like green, white, brown, sky blue, etc. can help strengthen your brand name. Personally, I often like to base my color pallets on imagery from national parks or any landscape imagery that sparks your creativity. These earthy tones are also considered more practical and functional; which gives the packaging a warm and safe feeling. The segments like pharmaceutical or organic product brands are the ideal niches for taking this trend.

5. Old World Charm Packaging:

Especially in these harder times, we are all looking back to when times were simpler. It is something all humans do, look back into their past and imagine going back to that time. This being said, one of the well-known methods to get your customers' attention is by integrating vintage aesthetics into your packaging design. Although this type of style is used in the food and drink packaging, I feel it could work for almost any product. This design style can carry through from layout, color selection, and the packaging itself. Using old-charm fonts, script font, illustrations, and color patterns will give your packaging a vintage feel that will make your customers believe your brand is authentic.

6. Vivid Gradients:

Vivid color gradients give your brand the opportunity to captivate consumers, especially designers. By using a gradient you can design with a broader variety that will allow you to develop a design solution that looks natural and elegant. Depending on the colors you use you can re- energize your packaging and make it look more unique. Gradients not only provide a great amount of depth to your packaging design but also look amazing in digital formats. This means the e-commerce world will be easier to navigate with such a stunning design. The implementation of bright and stimulating color gradients, the overall design can be very successful.

7. Textured Packaging:

Not only is it important to consider the visual design of your packaging, it is equally as important to consider the physical design of your packaging. The sensation that someone feels when holding your product’s packaging in their hands can convey different key values about your brand. For example, when you reach for a luxury product you can feel the elegant smoothness of the packaging, making you think about the supreme quality that the product holds. Even if the customer doesn’t get this concept directly they will understand subconsciously. Why just play on one of our five senses when you can add another to the experience your customers receive. The experience that textured packaging brings can be one of the most powerful elements in generating emotion.

8. Loud & Modern Fonts:

With everything going on, consumers want to get their shopping done quickly and efficiently. Along with mastering your design, having the right font can allow your customers to easily identify your product. The upcoming typographic trends of 2022 show that loud and modern fonts will elevate your packaging further than the ordinary fonts. When combined with modern color pallets, these bold fonts will make your product stand out against your competitors. Be sure the font you choose is legible, meaning your text can be read effortlessly.

9. Abstract Designs:

Abstract art stimulates our brain to reflect in a simplistic manner and refreshes the part responsible for creativity and curiosity. Abstract designs are more of an aesthetic approach to packaging. This method implements bold fonts, modern design, and with acute minimalistic design. Abstract design will make consumers look at the art in a new way, giving you a new approach in the market.

10. Simplistic Geometry:

One of the major packaging design trends for this upcoming year is simple and geometric themes. Precise angles and clean lines will take your designs to the next level. Using geometric designs is a productive approach that lets brands make their presence known and creates long lasting impressions on customers. This can serve as a contrast to the patterns and illustrations on the boxes next to yours on the shelf.

Conclusion

With the above packaging trend information, you must have got an idea of the significant changes that After getting a glimpse into this upcoming year’s trends, we are able to understand the changes that are just now being set in motion. To keep your packaging in the eye of your consumers you need to update with the trends of the times. Consumers' tastes and preferences change all the time, companies and designers need to know the current trends to be competitive in the market.

10 Packaging Design Trends For 2022